In this article, I will show you how to supercharge your social media marketing strategy in the right way in this 2021. Of Couse I know you’ve been surfing the internet for answers and you’ve been applying the methods you found out while making research but I wanna show you what you were unable find.
Let’s get started.
Strategy” may sound formal and calculating (and a strange companion for “social”) but a social media strategy is really all about making decisions ahead of time so that the time, money, and labour you put into your content will pay off. Your social strategy provides the framework for a decent first impression.
Benefits of a killer social media strategy:
√ Increase Brand Awareness:
Brand awareness is critical if you want to grow your business. It’s common sense: the more that people know about your brand, the more of your product or service you’ll sell. And, social media is a great place to increase your brand awareness.
Social media marketing from Facebook can help achieve your business growth goals.
√ Grow Large Audience:
Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business.
With an engaged following on one or more of the major social networks, brands can effectively spread the word about campaigns, new initiatives, and new products and services. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indicator of social media success.
It’s possible to have thousands of followers who never read your posts or click on your links. The key is to build a thriving online community of your ideal fans, the ones who’ll actively engage with your content, share it with their networks, and ultimately, become paying customers.
It takes work to establish such, but that effort can pay off, big time.
√ Connect with your Audience Better
Social media is an important extension of your brand and the perfect place to share your brand personality and grow your community of brand enthusiasts. While some may not see social media as the most personal platform for building relationships with customers, if it’s done the right way, you can make meaningful connections with your online audience.
Providing a great experience for your audience on social media can increase customer satisfaction and build brand loyalty. While a lot of sales do come from social media, your customers primarily come there to have fun and socialise so it is vital to tailor your marketing strategies for these platforms to meet their needs and expectations.
√ Increase Website Traffic:
You’ve likely heard social media is a popular way for businesses to engage with their target audiences. You might even post on Facebook or respond to a few tweets. What’s the big deal?
92% of small business owners who use social media consider it important for their business. Why?
For starters, social media can help you build brand recognition, foster a community around your business, and grow your bottom line.
And, with the number of global social media users expected to hit 2.5 billion this year, there’s never been a better way to find and connect with your ideal audience.
√ Generate more leads:
A lead is any information someone shares that you can use to follow up with them. That includes names, email addresses, occupations, employers, or any other information that a social media user shares with you.
Social media lead generation is part of every marketer’s strategy—whether they know it or not.
For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you keep in touch with potential customers—whether it’s to make a special offer or share news.
In fact, when it comes to improving lead quality, most marketers agree that social media marketing is the way to go.
√ Make more sales and money:
You’ve been using social media to engage with fans and grow your brand. But you want to start using the channel to make more sales. That is an excellent idea. In fact, Econsultancy found that social media is one of the top five marketing channels to generate a solid ROI.
You’re probably already investing in other channels, like email marketing, content marketing, SEO, and PPC. Now it’s time to amplify your social media marketing strategy, and really get those sales rolling.
The first rule of social media marketing is to use the platforms that your audience uses. You can’t just sign up for Instagram and expect to find your target B2B customers there.
First, look at your target demographic and try to find out where they’re most active. You can choose to be everywhere, but that might be a bit too time-consuming.
If you’re targeting a B2B audience, LinkedIn may be a good starting point, along with Facebook, because each one has a massive user base. Interestingly, Sprout Social found that the 18-29 age group dominates all of the popular social media platforms, including LinkedIn.
Keyhole is an excellent tool for discovering where your target audience is most active. You can choose a popular hashtag that your competitors use for their campaigns, and then conduct a search using Keyhole.
√ Boost Brand Engagement:
For a social media campaign to be effective, you need to incorporate varied strategies to increase audience engagement with your brand. It’s not just a “one size fits all” approach on social. Every channel is different and every audience is unique, and your strategy needs to reflect that. A number of brands have failed with their social media campaigns due to the incorporation of a poor strategy that doesn’t take into account personas on their channels, or simply no strategy at all.
Brands are looking for the best social media strategies to help increase their social and lead re-engagement goals.
Do well to craft your Social Media Strategy well.
√ Increase mentions in the press:
The value of your brand’s social media presence is not determined by how consistent you have been with updating your posts, rather by the number of social media mentions you receive.
“Social media mentions” refer to the number of times your brand has been shared on Facebook, retweeted on Twitter, repinned on Pinterest, regrammed on Instagram, and so forth.
Essentially, the more mentions you get, then the wider your reach. If you’re looking for ways to increase your brand mentions
Here are list of eight practical tips that can help you.
1. Plan your Content
2. Know your Platform
3. Leverage Weekends
5. Use great Photos
6. Use Humor
7. Stand Out
8. Share Valuable Information
Let’s move over to the ways you can use to run Social Media Marketing Successfully.
It’s a large pond to go fishing for your target audience.
Let me blow hot in this one, If are Not participating in SOCIAL MEDIA Marketing your are Killing your Business.
Marketing Strategy is incomplete without implementing Social Media Marketing Strategy.
And am glad you’re ready to jumpstart your social media strategy just as I did.
Let’s take a deep dive into the best cutting-edge tactics around.
16 Best cutting-edge tactics to run Social Media Marketing successfully
1. Lay out your goals and objectives
Social media isn’t only a marketing tool, it can affect almost all area of a business – for example, as we discovered in our State of Social 2016 report, social media is a key channel for brand awareness, engagement, lead generation, customer support and much more.
We know that social media can aid businesses in many ways, but how can we ensure we’re getting as much value as possible from the time and resources we put into social media?
One way is by setting goals. And a super-interesting piece of research I found, shares that goal setting can have a significant effect on an individual’s performance and happiness.
Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forward.
Your social media goals should align with your overall marketing efforts.
Writing down your goals is paramount if you want to reach them.
– How to set attainable goals to slay your social media marketing strategy.
• Use numbers (such as: reach 5000 Instagram followers)
• Always set a deadline
• Be specific and make your goals “SMART”
• Make your goals in line with your entire marketing strategy
2. Research and learn about your audience.
Have you decided to research your audience more deeply using social media?
That’s a great idea.
Statistics show that 14 percent of Americans change their mind about an issue because of something they saw on social media.
Want to achieve similar results?
You’ll need to convince an audience to purchase your products or services.
Before you start trying to create a strong presence for your brand on social platforms, you should conduct research to come up with an appropriate strategy.
Be specific when establishing the goals you want to achieve.
It takes time to generate traffic and increase sales on social media.
So be patient.
Relationship building on social media is key.
– How can you better understand your audience?
• Do your research in advance
• Look at your competitors
• Create a customer persona
• Get to know your clients personally
• Monitor reader comments and engagements
• Witness external social habits
• Conduct surveys
3. Run contests to amp up your social media strategy.
Who doesn’t love winning?
Running a social media contest is an amazing opportunity to amplify your brand, your products, and your services. With organic reach on the decline, social media contests are one of the few effective ways to boost your brand online with a minimal promotional budget.
Contests can consist of a simple giveaway from a small brand, or full-blown campaigns that create an avalanche of media buzz
– How to run a contest on social media
• Set your goals and budget
• Choose your prizes and an exciting hook
• Choose social networks and contest entry structure
• Determine the length and frequency of your contest
• Read up on contest rules
• Promote and engage
• Convert, analyze, reflect
4. Craft your social media content carefully
Content creation is a vital element in contemporary marketing strategies. However, while nearly 90% of all companies engage in content marketing on some level, few manage to produce contagious content that Internet users share. Without this level of engagement, content can hardly fulfill its true purpose.
Fortunately, there are many ways to create interesting content that is more likely to spread across social media.
– How To craft captivating copy on social media that people need.
• Create High-Quality Content
• Use Smart Structuring
• Add Value to Users’ Lives
• Keep Your Audience in Mind
• Create Infographics
• Trigger Emotions
• Remember the good old times
• Offer Incentives
• Exploit Trendy Topics
• Be Funny
• Use video Contents
5. Keep the salesy tactics to a minimum
Intrusive, traditional marketing went out the window a long time ago, for good reason.
People don’t want to be sold too.
They want to establish real connections and relationships with you.
That’s the secret sauce to getting your audience or customers to trust you.
And, if they trust you – they’ll buy from you.
Consumers find it offputting when brands and businesses post too many promotions.
Alternatively, you can craft helpful content that people actually want to consume. Content that leads buyers to your products or services – without being pushy or salesy.
6. Take advantage of video content in your strategy.
Still not sure why video marketing matters? This popular tactic has a ton of benefits, from increasing traffic to growing revenue.
Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story.
Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can help you become especially persuasive.
Why Use Video Marketing?
Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.
Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).
But beyond video’s unique ability to convert like no other, the medium has become especially valuable to data-driven marketers. This is because you can track and measure audience engagement for video in a really meaningful way.
You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives.
7. Create mind-blowing images
You’ll need to create graphics for:
Cover photos for each social media platform you have
Images for your opt-in freebies (you’ll want to post these on Facebook sometimes)
Facebook and Twitter posts
Instagram images (You can use copyright-free stock photos or create a graphic using Canva or PicMonkey.)
8. Connect with your audience.
Social media has become an important part of every modern business’s marketing strategy. But coming up with relevant, interesting content to post is only half the battle. The other part is engaging with your followers to keep them coming back for more.
To help you with this task you have to follow up what is here religiously.
Smart ways to connect with your audience:
Interact in Twitter Chats
Retweet on Twitter
Survey your audience
Engage in Facebook groups with a similar target audience
Always reply to comments on your Facebook business page
If you can master this, you’ll start to see the leads pouring in.
9. Utilize Pinterest to take your strategy to the next level.
To get started with Pinterest in your social media strategy:
Set up a business account
Enable rich pins
Create an awe-inspiring and keyword-rich profile
Create relevant boards (use keywords as the board’s name and in the board description)
Start using an automation tool, like TailWind.
Craft pin-worthy graphics
Begin engaging on the platform directly (as well as with automation tools -for best results
10. Use the right tools
The tools you choose will determine the strength of your entire social media marketing strategy.
One of the the recommended tools to use is Facebook groups
Benefits of running a Facebook group:
An increase in your website traffic
Promote your products and services in a non-salesy way
Engage and connect with your audience in an authentic way
Build your email list
Grow your business and earn more money.
11. Promotion is key to your entire strategy
So what promotional work can you do to level up your strategy?
Cross promote between your other social profiles
Collaborate with influencers in your industry
Run a social media contest that encourages participants to follow you
Leverage other platforms you have access to (for example, after someone subscribes to your email list, invite them to follow you on social media.)
Take an SEO-driven approach to the content you publish on social networks (for example; use relevant hashtags on Instagram and use popular keywords in titles/descriptions on YouTube.)
12. Visually Appealing Content
Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery help make text-centric content more readable, digestible, and memorable, but it can be used to craft compelling messages that speak volumes without using a single word – just ask anyone who has posted a photo on Instagram, tweeted a meme to express their feelings, or created an Instagram video to share a memorable moment with friends.
Considering how rapidly visual trends come and go and how often new creative platforms and capabilities emerge, it’s always worth taking a fresh look at ways to let your brand’s photos, videos, and graphics do the talking. Below, I’ve compiled a collection of best-practice tips from some of the industry’s most creative and design-minded content experts, along with a few best-in-show examples to inspire you to put your brand’s own vision on display.
13. Artificial Intelligence
The use of artificial intelligence in business operations and practices has become a necessary rite of passage into the 21st century. 47% of digitally mature organizations—those with advanced digital practices—already have a defined AI strategy, and 84% of business executives agree that the incorporation of AI allows their company to sustain a competitive advantage.
The widespread reach of AI in digital marketing in 2019 proves the importance of this technology in today’s digital landscape. In this blog post, we’ll go over the impact of artificial intelligence in digital marketing and show you how to leverage the power of AI for your own marketing strategy.
14. Real-Time Communication
Timely back-and-forth not only creates a stronger connection between you and your audience but also help you exceed their expectations.
After all, nobody wants to be seen as the slow, out-of-touch business on the block, you know?
Real-time communication is easily one of the most important trends facing social media marketers today.
15. Post Competitions and Giveaways
One of the greatest ways to gain more traction on social media is by posting competitions and giveaways. People love free stuff, and offering them a chance to win something cool will definitely catch their attention.
There are many ways to do this. For instance, if you’re an online store, simply offer up a giveaway for free products for anyone who follows you and shares your post. Your followers will share with their friends, who will share with their friends and so on.
You can also find competition and freebie sites to submit your giveaways and reach even more people. This can easily expand your audience overnight. Plus, for the cost of a few free products, you’ll gain many new customers to cover the costs and even boost your profits.
16. Consider the latest trends and changes
For example, here are some trends happening right now:
Live video content is only climbing and is continuing to grow
Instagram stories are a go-to tactic for businesses
Messaging apps are on the rise for a way for consumers to speak to businesses
Influencer marketing is all the rage
Virtual reality in marketing is becoming more popular.
17 Tips for Engaging With Your Customers on Social Media
Here are some ways brands can build stronger connections online.
I polled the members of the Young Entrepreneur Council to find out what brands need to remember when reaching out or engaging with their audience on social media. The YEC is an invite-only organization of young entrepreneurs who represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Here’s what they said.
1. Have a process for answering technical questions.
“Some customers, especially young ones, may try to approach your company on social media. They may want support information, or to get details on a product they’re about to buy. If someone is managing your social profiles for you, make sure there is a process in place for technical questions. A bad answer could reflect badly on the company. Make sure those questions are forwarded up the chain.” – Matt Doyle, Excel Builders
2. Be personable and show some love back.
“Social media platforms, like Instagram, are a power tool for both personal and business brands. When reaching out or engaging with potential customers or clients, it is highly recommended to be personable. Engage back by simply responding to every new follower or comment that you get in your profile. Not only this will increase your own engagement and rapport, but it will also increase your revenue.” – Fritz Colcol, ABN Circle
3. Don’t offend others.
“I’ve seen so many influencers and brands offend certain audiences on Instagram. If an influencer or brand doesn’t have anything nice to say about something or someone, then don’t say anything at all.” – Kristin Kimberly Marquet, Marquet Media LLC
4. Tailor content to the channel.
“Social media platforms have unique content formats, idioms and audience expectations. What works on Twitter won’t work on Facebook, even though you could conceivably push the same content to both. What works on Instagram won’t work on Pinterest, even though both are image-sharing sites. Make sure you understand each platform’s unique character.” – Corey Northcutt, Northcutt Enterprise SEO
5. Respond in a timely manner.
“If you’re going to engage on social media as a business or brand, responses have to be timely. You don’t need to respond immediately, but you also can’t wait a week to follow up. Often, when people engage on social, they’re looking to get a question answered fairly quickly, but don’t want to make a phone call. A quick response on social can builds up loyalty and leads to sales.” – Yaniv Masjedi, Nextiva
6. Maintain a consistent tone.
“It’s important to not let social media be too comfortable for your corporate brand. Too often, people think that it’s a place to be casual, but it’s important to maintain a consistent tone with your brand to keep people engaged, and in the event that there is a strong negative critique, you will at least have a buffer for the appropriate communication.” – Nicole Munoz, Nicole Munoz Consulting Inc.
7. Create a community.
“Stay connected to your intention, which should hopefully be to build a community of people that support your mission. Work on generating not only one-on-one connections through your social media, but more of a community where your audience interacts not only with you but with each other about your message, products, and services.” – Jared Weitz, United Capital Source Inc.
8. Keep an eye on platform updates.
“Stay updated on every new update and how it can be favorable for you and your followers. For example, Instagram users watch stories more, Facebook users value lengthy posts more, and YouTube has more video viewers. With the new [Instagram] updates, we have Like highlights, captions text, products and IGTV. Facebook has highlights and a ‘watch with a group’ option. YouTube has live and posts options. Every update should be maximized or used.” – Daisy Jing, Banish
9. Listen to your followers.
“When trying to build your brand, it’s so easy to slip into the habit of solely focusing on promotion, entertainment and education. Yes, it’s important to make sure you are sharing your story and providing valuable content, but it’s also important to listen. In order to reach out effectively and positively engage with people, you have to first track their comments, reviews and activity.” – Blair Thomas, eMerchantBroker
10. Take negative conversations offline.
“It’s important to take negative conversations offline for several reasons. First, this prevents it from spilling over and drawing more negative attention from other customers, of course. However, it also makes it easier for you to have a deeper personalized conversation with an unhappy user or customer so you can better understand their problem and serve their needs.” – Andy Karuza, FenSens
11. Be kind and empathetic to unhappy customers.
“When venturing online, be prepared for anything. No matter how hard you try, you are eventually likely to encounter someone that is not happy with some experience they had with you or your company. Always be prepared for this to happen, and when it does, answer their questions and concerns with kindness and understanding. Your empathy will go a long way with others on the platform.” – Rana Gujral, Behavioral Signals
12. Represent your company well.
“Being on social media and interacting with people is no different than if they stepped into your business. Be professional, represent your company well, and bring them interactions worth their time. You want to keep people coming back, and the best way to obtain that is to give them the goods.” – Zach Binder, Bell + Ivy
13. Show off your personality.
“Originality and personality are important. Whether it’s Twitter, Facebook, Instagram or another site, people are inundated with engagement requests. The more personable and original you can be in your outreach, the better off you’re likely to be. Mention the person’s name specifically, say something about yourself, or anything else that will set you apart from the competition.” – Andrew Schrage, Money Crashers Personal Finance
14. Share and speak in your customer’s voice.
“When reaching out directly to people, brands are more likely to succeed if they can share testimonials and maintain authenticity. Even in one-off exchanges or trend-jacking opportunities, being authentic and keeping your message as close to the customer voice as possible will ultimately resonate with your community best.” – Kyle Wong, Pixlee
15. Provide thoughtful, valuable content.
“People come on social media to engage. They look for entertainment and educational content that stimulates them. Make sure that when you approach people you have thought-provoking questions in mind and other helpful material. It’s important to be authentic and to create value. People will notice and engage with your brand.” – Blair Williams, MemberPress
16. Build connections between brand and audience.
“Brands should always remember to bring value to their users, whether it’s answering their questions or providing support. Engagement is not always about trying to up-sale your brand, but rather to focus on building a connection between the brand and its user.” – Jordan Edelson, Appetizer Mobile LLC
17. Be authentic.
“Users are looking for authenticity. They want to feel like they are connected to the brand and getting content in a natural way. Make sure you are using the right voice. Who is your audience? Do you know how to talk to them to make your message resonate? A great tool to use for this is livestreaming. It allows you to connect with your followers in real time and create memorable content.” – Stanley Meytin, True Film Production.
If you’re ready to jumpstart your social media strategy, Then follow up this article judiciously.