Small Business name Ideas: How to come up with a unique business name in 2021
Small business name ideas, In this article, we’ll give you thirty-seven tips for coming up with a great business name ideas
Naming your business should reflect your company’s specialties, but should not be too wordy. It should catch attention, but should not be too similar to other brands. In truth, the naming process may be one of the longest processes when starting a business.
Passion. Energy. Courage. That’s what it takes to start a new business. You have a great idea for a business, you’ve started drafting a plan, and you have a potential client base in mind. You’re (almost) ready to go for it.
The only thing missing? A great name.
A good business name should embody the feeling of your brand. It should be memorable. It should remind your employees why you’re doing what you’re doing.
You could pay a naming agency thousands of dollars to find a name that’s new, on-trend, industry-relevant, memorable, and untrademarked. But you’re just starting out, and you have other priorities…instead of paying someone to name your business, try getting inspired on your own (it’s free!).
37 ways to come up with Big/Small Business name ideas
When starting a business, or partnering on a business venture, clarity and connectivity is vital. To this end, the naming process should be handled with caution.
Read on for advice on how to name your business:
1. Take Your Time in the Beginning
Even the most patient entrepreneurs will be tempted to rush through this process at some point. It is important to keep in mind that changing your mind on a business name later is possible by filing for a DBA or amending the legal name of your business.
However, rebranding a business name that your customers are already familiar with can take some time and potentially cost you. It will be part of your logo, your marketing materials, and your domain name, all of which will need to change, a change that will need to be communicated to your customers.
Rushing the naming process in the beginning can lead to an uninspiring and unmemorable name, both for you and potential customers. You’re about to put your heart and soul into launching your new business; don’t fall short with the name.
2. Understand Your Business
What is in a name? Ask any successful entrepreneur, and they will tell you the same: everything. Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible.
If you have not already developed a business plan, now is a good time to do so as it is an excellent resource for choosing that perfect name. Then, think about representation: consider the context of your name in your business’s industry, how it benefits your brand’s image, and even how your way with words will affect your consumers.
3) Keep It Short and Simple
Most memorable business names roll off the tongue. They aren’t too short or too long and include full words as opposed to initials or acronyms.
While experts advise against using initials as a business name, they do urge you to consider the acronym. Your customers may refer to your company by an acronym since it’s sometimes easier to remember and convey to others—a carefully planned name safeguards against an embarrassing or destructive acronym.
Finally, the name you decide on should also be easy to pronounce. The benefits of this run deeper than you might think. A recent Princeton study revealed that a company’s stock performance is directly tied to the ease of pronouncing its name. Some experts suggest going as far as considering the words’ meaning and how the name sounds in another language.
4) Be Descriptive
Your business’s name and brand are directly tied together. Ideally, the name should evoke positive feelings and convey a specific message about who you are and your positive traits. Try to incorporate descriptive words so consumers have a clear understanding as to what your business offers. Remember, your goal is to create a memorable name that has an immediate impact on those you are trying to reach.
5) Share Your Business’s Story
Does your new start-up have a unique story behind it? If so, use your name as a way to recount that story to the public. This will not only help consumers recognize your company, but it will also help solidify your brand’s character.
6) Leave Your Name Out of It
While you may often see it, today’s top branding experts caution against naming your company after yourself. Sure, Piper’s Pet Store has a nice ring to it, but how memorable is it? If you do choose to go this route, just be aware that you run the risk of painting yourself in a corner regarding expansion and overall success.
7) Brainstorm & Use a Business Name Generator
When brainstorming, come up with two to three words that encompass your business’ mission and values and demonstrate the goods/services you will offer. Now, think outside the box and have fun with it.
For example, businesses like Back to the Fuchsia (a flower shop) and Pastabilities (a pasta restaurant) incorporate memorable wordplay into their business names.
Many well-known organizations have also found success simply combining two words. For example, SaladGo clearly communicates that their establishment specializes in to-go salads, while TripAdvisor helps consumers plan their upcoming vacations.
8) Do a Business Name Search in Your State and Federally
If you plan to structure your business as an LLC or corporation, you must conduct a business name entity search in your state to ensure another similar business name doesn’t already exist.
States do not allow new businesses to use names that are too close to other registered businesses and will sometimes reject formation filings because of name similarities. Because of this, we recommend utilizing a business search tool with every name you consider.
This is also a great time to conduct a trademark search. The United States Patent and Trademark Office and is an excellent resource for determining whether or not you can get a service mark or trademark for your company’s name, or if someone else already has it. Some states also offer state-level trademark searches.
9) Make Sure a Domain is Available
When deciding on a name for your business, you should make sure there is a relevant domain name available.
A .COM domain is still the easiest to remember Top Level Domain (TLD). TLDs also include extensions like .net, .org, .co and an ever-expanding selection like .guru or .shop. However, most experts agree the name itself is far more important than whether your site ends in “.biz” or “.net.” If your desired name isn’t available as a domain, even with slight moderations, you should consider other alternatives.
10) Check Social Media
Operating a successful business in the current age requires internet and social media marketing.
Once you have run a name through the domain search we mentioned in the last step, you will want to check it on the social media platforms you plan to utilize. Namechk is a good resource for ensuring brand and name consistency across all major social networking sites like Facebook, Twitter, YouTube, Instagram, and Linkedin.
11) Consider the Future of Your Business
When crafting your company’s name, it’s important to consider the evolution of the business. While you may start out specializing in antique jewelry, your five-year business plan may include jewelry repair or selling additional merchandise. Allow your business room to grow by leaving out words that are too restrictive.
Consumers, as a whole, are a fickle bunch. What is trendy today is often forgotten by next year. Stick with a timeless name that will remain relevant as trends evolve.
12). Understand your business.
Before deciding on a name, you should have a clear idea of your business’s mission, goals, target audience, and value proposition. If you’ve already created your business plan, this will be a great resource for you to review. You should be able to answer the following questions:
- What does your business stand for?
- What product/service are you selling?
- Who is your target audience?
13). Think of descriptive keywords.
Once you know the core focus of your business, take some time to brainstorm keywords that describe your business. With a few descriptors of your business and brand, you’ll be able to identify the ones that reflect the image you’d like to create.
For example, if you’re starting a photography business, words like “camera”, “snap”, “shoot”, “capture”, “lens”, etc. are all good starting points for your business name.
14). Consider SEO in the naming process.
Part of a good name is the ability to get found by potential prospects. For this reason, consider how well your name can position you on search engines. Consider the following things as you make this evaluation:
One strategy is to name a business based on a highly searched keyword to make the business relevant for that keyword. For example, 24 Hour Fitness may appear for someone looking for their brand or for someone looking for any gym that’s open around the clock.
However, you don’t want to choose a name in which the SERPs (search engine results pages) are too heavy with competition. For example, let’s say you chose “Five Star Restaurant” as a name for your new establishment but notice the SERP for this keyword is dominated by review sites like Yelp and local newspaper columns. In this case, you may not get enough authority to compete, resulting in you not being found even when prospects are actively searching for you.
Google serves up content to users based on what it thinks they’re intending to find. When thinking through your business name, make sure it matches search intent. For example, naming a tax business “Maximize Your Refund, Inc.” may not be a good idea because searchers looking for “maximize my refund” aren’t searching for a business but rather strategies.
You can evaluate your names based on these three considerations using a combination of manual Google searching and SEO tools such as Ahrefs and SEMrush.
15). Choose a name style.
How do you plan to create a unique name? You can use the keywords in your business name. Here are a few other naming options to consider:
- Include the names of the company founders.
- Use a single word.
- Change, add, or remove letters from keywords.
- Combine two or more words.
- Use a metaphor.
- Create an acronym.
16) Ensure the business name is not trademarked.
If another organization has trademarked a name, you risk having legal action taken against your business if you violate that trademark. If you’re in the U.S., you can search the United States Patent and Trademark Office database for your potential business name to ensure that there isn’t an existing trademark for it.
17) Ensure the business name is not otherwise taken.
If there’s no trademark, a business name is fair game. However, that doesn’t mean there are no other businesses operating under the name you want. The best business names are unique so that you can avoid confusion. You may want to check your state’s Secretary of State entity filings and DBAs for other businesses operating under the name. Each state will have a different process for this.
It’s also good practice to run a Google search for your desired name to see what’s out there. This can also alert you to existing organizations that have similar names.
18). Verify that the .com domain name and social media handles are available.
You can verify domain name availability by doing a search on a domain registrar such as GoDaddy or Namecheap.
If a .com domain name is not available, or if it is too expensive, weigh your options between choosing a different name or going with a less desirable top-level domain (TLD). While other TLDs are fine, .com remains the most widely used and is the easiest to remember.
In addition, it would be a pain to settle on a name only to find out that your social media handles are taken. Having variation between social media handles could cause confusion for prospects, so it’s best to avoid this where possible.
One easy way to verify the availability of social media handles is by using a tool such as Namechk, which checks multiple platforms with a single search.
19. Register your business name.
Once you’ve researched and decided on your name, you’re ready to register your business name. Depending on the type of company you’re registering, the registration process will vary. You may also need a DBA if you’re a sole proprietor. This resource from the U.S. Small Business Association will help you determine which registration process is right for you and your business.
20). Use acronyms
A lot of major companies use acronyms instead of their full names – it’s easier to remember. Take AOL (America Online) or BBC (British Broadcasting Corporation), for example. So, if your business is named ‘Pearce Marketing Agency,’ consider going by PMA.
21. Create mash-ups
Think about two or three words that are meaningful for you and your business. Can they be combined in some way – either in pieces, or entirely? Some examples include TripAdvisor, Evernote (from “forever” and “note”), and Netflix (“internet” and “flicks”). A name like “SaladGo” quickly demonstrates that you’re running an eatery that specializes in salads-to-g-o…all in just three syllables.
22. Draw inspiration from mythology and literature
Nike is one of the most iconic brands…and in Greek mythology, she’s the goddess of victory. Other well-known companies like Oracle, Hermés, and Mars have mythological names, too. Do some research and see if there’s a mythological figure that’s relevant to your company.
If you run a wine shop, is there something you can do with ‘Bacchus’ to name your brand? Channel Aphrodite, the goddess of beauty, if you’re thinking of a name for your beauty brand.
23. Use foreign words
Incorporating non-native language can make your business seem exotic…and memorable for potential customers. Maybe it’s a hair salon with a French name or a tea shop with a Japanese one.
24. Use your own name
It’s your business…why not incorporate your own name? Many well-known brands use the creator’s name – like Ben & Jerry’s ice cream, or Boeing (named after founder William Boeing).
25. Take a look at a map
Get inspired by the globe – have you ever heard of Amazon, the Internet retail giant? It happens to be named after the largest river in the world.
26. Mix things up
Try blending numbers five and six – can you combine part of your name with part of a city? Take IKEA, for example: this name comes from the founder’s name, Ingvar Kamprad, and his hometown, Elmtaryd Agunnaryd.
27. Partner with another company
Whether you’re partnering with another entrepreneur or merging with another company, blend pieces from both names to create a new one. When Twentieth Century Pictures and Fox Film Corporation merged, they simply became 20th Century Fox.
28. Leverage nicknames.
Have you gone by ‘Ali’ your whole life? Use this as your company’s name for a personal touch. Or, use your child’s name or nickname for a sentimental (and impactful) brand name. After all, Mercedes was named after the founder’s daughter.
29. Use a symbol.
Another way to come up with a business name is to draw inspiration from a symbol or essential element of your work. A name like Naturol communicates the business and is easy to remember. (Small business win-win!)
30. Make it descriptive.
When you think about your business, what are the words that describe it best? Write down all of your options, and visualize how these words can fit into your new logo or banner. Consider 7-Eleven: the name instantly tells you what’s special about their business (they’re open from 7AM-11PM every day).
31. Use latin.
Maybe you thought Latin class in school was a waste of time…but what if you could use your learnings to craft a name for your business? This language is a great source for business names, like Volvo (“I roll”) and Acer (“sharp,” “able”). Choose a word in Latin that represents your business, like Regius.
32. Look at your product from another angle.
Take a step back from your product and see if it reminds you of anything else…like a phone that looks like a Blackberry. Maybe you’re starting a cosmetics company, and notice that your makeup palettes look like flowers. Why not use that in the brand name?
A great business name shouldn’t be too long. If there’s a word or phrase that has a strong meaning to you, think about using part of it for your brand name. Take Cisco, which was inspired by its founding location, San Francisco.
34. Tweak the spelling.
Remove or add a letter, or completely change the spelling of a well-known word to make your business name more attention-grabbing. Take Flickr and Tumblr, for example – these brands dropped the “e” at the end to create concise, eye-catching names. Or, choose a word that’s essential for your company and invent a new way to spell it, like Reebok did – the athletic brand was inspired by the word “rhebok,” an African antelope.
35. Talk about what you believe in.
Use your business name as a way to remind yourself (and your employees and customers) what you believe in. A name like “Nomad” instantly conjures thoughts of travel and adventure.
36. Pick a word from the dictionary.
If none of these ideas have inspired you yet, take a page from Twitter’s book and choose a random word from the dictionary.
37. Make sure you are personally happy with the name.
You as the business owner will have to live with the name for a long time, so make sure you are happy with it and believe it will resonate with your customers. Take the time to get it right from the start.
24 Examples of a Catchy Business Name Ideas
If you’re in need of business name inspiration, look no further. Here are some name ideas created using business name generators — and I’ve included the product or industry the name describes.
These are business name ideas that are sure to grab the attention of potential customers and clients.
Product/Industry: eCommerce, Technology, App Developer
Product/Industry: Security, Web Security Services
Product/Industry: Real Estate
Product/Industry: Sales Training, Sales Consulting
Product/Industry: Design Agency, Marketing Agency
Product/Industry: Cloud Storage, IT Company
Product/Industry: Business Directory, Search Engine, Geolocation App
Product/Industry: Healthcare, Telemedicine
Product/Industry: Social Media, Crowdfunding
Product/Industry: Music App, Streaming Service, Dance Company
Product/Industry: Social Media, Health & Wellness
Product/Industry: Social Media, Dating
Creative Business Name Ideas
It can be challenging to think of a creative and unique business name. Here are a few examples to inspire you.
Product/Industry: Real Estate
Product/Industry: Children’s Clothing, Toys
Product/Industry: Mobile Phone, Communication Services
Product/Industry: Sales and Marketing Services, Consulting
Product/Industry: Travel Agency, Tour Guides
Product/Industry: Automotive, Auto Rental
Product/Industry: Online Learning Website, Training Services, Learning Center
Product/Industry: Music, Writing Tool
Product/Industry: Travel, Trip Planning Website
Product/Industry: Finance, Investments, Budgeting
Product/Industry: Tax, Accounting
Product/Industry: Web Design, Hosting
Product/Industry: Data & Analytics, Marketing Agency, SAAS
Product/Industry: Shipping, Logistics
Product/Industry: Security, Information Security
Product/Industry: eGaming, Game Development
Product/Industry: Health and Wellness, Nutrition
Product/Industry: Web Development, Digital Media
Product/Industry: Communication, Email
Hope you enjoy and love what you’ve seen so far in this article and am convinced that you won’t have problem anymore in choosing your desire business name.
Meanwhile you can drop a comment or question on the comment box below so we can discuss it together buy helping you come up with a beautiful business name.