11 proven ways to increase traffic to your
website right now ( 2020 guide)
Want the skinny on how you can Increase traffic to your website? The following traffic-driving strategies are organic in nature. You won’t have to pay a single dollar for traffic that falls under this bucket.
But you will have to trade your time.
And since time is more valuable than money, in that it can only be used once then it’s gone forever, there’s still a significant cost involved depending on your skill level.
Are you threatened because I speak of Skill level ?
Don’t worry, you are not alone. With so much written about improving traffic, it’s hard to separate what will and won’t work for you.
This article does not list every single method of increasing traffic. Instead, it lists the proven tactics that work.
Now let me dish out what you need to know in other to drive massive traffic to your website.
Am sitting right here talking to you my friend so listen carefully.
These are the 11 proven solutions to increase traffic to your website. Follow me closely let’s work it out together.
Lets get started……Here you go….
1. Write Irresistible Headlines to increase traffic to your website
Irresistible Headlines it’s the fuel to your Engine.
What’s in it for me?
Ask yourself, if you saw this headline would you click on it? If not, what would make you click on it? If your headline doesn’t convey what’s in it for the reader, consider what you’re really offering the reader and try to be more specific, or more emotional with your headline.
A good headline take better part of your Article. A catchy Headlines drive faster traffic to your website.
Today we’re experiencing another shift led by social behaviour. Headlines now need to be all of the above, as well as being shareable and extremely clickable.
So what constitutes a good headline these days? These are few but most essential tips to write a great Headlines.
Proven ways to write Headlines
Make your headlines work out of context
Regardless of how short your headlines are, they should work out of context. Seth Godin may be the one exception who gets away without this, but generally a reader needs to understand what they’re going to get from reading your article by scanning the headline in a Twitter feed.
1.Opt for as fewer words as possible
I’m a fan of simplicity and admire the BBC’s ability to write very punchy short headlines that do most of the above often in six or fewer words. Remember that Google displays a 70 character limit in search results for titles, and Twitter has a 140 character limit.
Don’t let these limits govern your headline, but do be mindful that if your headline is over 70 character, it’s probably convoluted to some degree.
2. Create a sense of Urgency
Adding urgency in a headline usually just requires appending the word ‘now’ or ‘today’ at the end of it. ‘7 Ways to Grow Your Blog Right Now’ is far more compelling than ‘7 Ways to Grow Your Blog’. Alternatively, you could increase urgency by implying the effects of ignorance, for example, ’10 Mistakes You Don’t Want to Make While Running a Blog’.
3. Use interesting adjectives
‘6 essential tips’ is somehow better than ‘6 tips’, in the same way that surprising facts are generally better than just facts. Use interesting adjectives to add emotions into your headline writing.
4. Pay Attention to On-Page SEO.
On Page SEO should play a huge role within your SEO strategy.
There are a large number of factors you need to consider when you start optimizing your page, however not all factors are equal in strength.
We will take a close look at the top 5 factors that you MUST pay close attention to when performing SEO on any page.
5 Factors to pay attention to
1. Mobile Responsive
We now live in a mobile-first era and are moving toward a mobile-first index.
That’s because consumers are addicted to smartphone and tablets. And that isn’t changing any time soon.
In this environment, responsive design is no longer an innovation. Instead, it has become a standard component of any SEO plan, regardless of industry.
According to some, the number of those who have failed to adapt to the demand for a responsive environment is as high as 60 percent.
This should be a cause of concern for businesses (not to mention a strong motivation for web designers who are looking for work to do.
Google is built for users – for people who search the web. In a world where those users are accessing the web via mobile devices, Google is acting accordingly. And so, it stands to reason that they are going to favour those sites that meet the needs of Google users.
In short, Google is going to favour websites that are optimised for people using mobile and smartphone devices. Those websites are typically the ones that have incorporated a mobile responsive design.
2. Site Speed
Page loading times are an established and known ranking factor.
Every website should be optimised to load as quickly as possible to help the odds of it ranking well in search engine results.
The consistent message from Google over the years has been that fast-loading sites are favoured in search results.
That’s just one of many reasons why Google recommends using responsive web design.
Websites that are mobile responsive will ordinarily load faster (especially on mobile and smart devices), resulting in a more positive user experience as well as a likely boost in ranking.
3. Keyword at the start of your title tag
According to Moz’s testing and experience, keywords closer to the beginning of your title tag may have more impact on search rankings. In addition, user experience research shows that people may scan as few as the first two words of a headline. This is why we recommend titles where the most unique aspect of the page (e.g. the product name) appears first. Avoid titles like:
Brand Name | Major Product Category – Minor Product Category – Name of Product
Titles like this example front-load repetitive information and provide very little unique value at first glance. In addition, if search engines cut off a title like this, the most unique portion is the most likely to disappear
While title tags are very important to SEO, remember that your first job is to attract clicks from well-targeted visitors who are likely to find your content valuable. It’s vital to think about the entire user experience when you’re creating your title tags, in addition to optimization and keyword usage.
The title tag is a new visitor’s first interaction with your brand when they find it in a search result — it should convey the most positive and accurate message possible.
4. Internal Links
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website.
They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO!
Google crawls websites by following links, internal and external, using a bot called Google bot. This bot arrives at the homepage of a website, starts to render the page and follows the first link.
By following links Google can work out the relationship between the various pages, posts and other content. This way Google finds out which pages on your site cover similar subject matter.
On top of this post, for example, you’ll see links to the ‘Content SEO’, ‘Internal linking’ and ‘Site structure’ tags. We make sure Google understands that the content on those pages is related to the content of this post by adding these links.
5. Length of Contents.
Most SEO experts have opinions on what constitutes the optimal content lengths.
Ideal SEO Content Length: Flushing the Goldfish Cliché Down the Toilet
Your Audience is Smarter than a Goldfish – Act Accordingly
If you’ve been in the world of Marketing long enough, chances are you’ve heard someone say something along the lines of
“Make your content short and bite sized! With all of the distractions that surround us nowadays, the average attention span is shorter than that of a goldfish!”
We’re here to tell you that mentality needs to be flushed down the toilet. Immediately.
In fact, long form content has proven to be more engaging, more shareable, and better for SEO.
Benefit of writing lengthy contents.
Longer Content Produces Higher Search Rankings.
Simply put, studies show that longer content dominates page one of search rankings.
SerpIQ ran a study charting the top 10 results in search queries by content length.
Here’s the Graph:
The first result typically has 2,416 words and the 10th result has 2,032 words. This shows that Google prefers content rich sites.
The fact that not one of the results on an average page falls below 2,000 words is pretty compelling on its own.
Longer Content Earns More Backlinks
Research shows that long form content has a greater probability of earning quality backlinks, which contribute significantly to improving search rankings.
Complete List Of Factors
Now that you’ve gotten the 5 essential tips to pay attention when handling on page seo.. Let’s also look at the list of complete factors you need to review.
Page Title In H1 Tags – This will help your title stand out to Google’s crawlers
Keyword In URL – A small ranking factor that should be part of your SEO
Length Of URL – Crawler bots like short and simple URL’s as it saves them time to figure out the site.
Keyword In Meta Description – Boost pages overall ranking by including the keyword
Content Structure – Ensure your content allows for quick navigation with clear headings and images.
Unique Content – Avoid duplicate content like the plague because Google does too.
Content Reading Level – Write for your audience level. If it’s a beginner guides you should write at a basic level etc..
Keyword In The First 50-100 Words – The sooner Google bots find your keywords the better.
Subheading H2 Tags – Help Google crawlers further define content.
LSI Keywords – Include words and phrases that relate to your keyword.
Synonym Rich Content – Try using keywords that are synonyms to rank for extra keywords.
Keyword Order – Mix up your keywords so you aren’t using the exact same phrases all the time.
Outbound Links – Include outbound links to demonstrate value to the search engines.
Inbound Links – These links make your website much easier to crawl and add loads of SEO value.
Working Links – Make sure all links on your website work. Broken links can do a lot of damage.
Optimized Image Alt Tag – Crawlers can’t see images so this helps them understand what it is.
HTTPs Security – Keep your site secure with Symantec SSL Certificate and Google will thank you for it
Length Of Dwell Time – Keep people on your page and Google will interpret this as quality content.
Bounce Rate – Lower your bounce rate by keeping your visitors interested.
Depth Of Content – Add depth by using relevant detail.
Use of Multimedia – This will increase social shares and the content will be perceived as having a higher value.
Freshness Of Content – Keep content up to date. This will attract more visitors and promote higher rankings
Spelling & Grammar – Mistakes won’t kill your website but they won’t do you any favours either.
2. Encourage incoming links
Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site.
The more incoming links you have, the higher your site will rank because, quite simply, the more authoritative it becomes in the eyes of search engines.
But beware: SEO snake oil salesmen try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
3. Update “outdated” content
A proven strategy shows that outdated article can rank higher if they get updated, If your Strategic method is super good you can rank from nothing to ranking #1 for its target keyword.
Many site owners follow this strategy in updating their old post on anchor text, after which a massive uptick in traffic to the post:
What you need is to pinpoint articles that are no longer evergreen (in the eyes of Google), and refresh and republish the content.
As you can see, SEO is not a set-it-and-forget-it task. Even if you’re already ranking well for your target keyword, competitors may try to “steal” the top spot. Google may also “demote” your rankings if your content becomes outdated.
So you need to keep your content fresh and up-to-date to maintain your rankings.
To find the pages with decreasing traffic, look at your Google Analytics. Alternatively, paste each of your pages into Ahrefs’ Site Explorer and look at the organic traffic graph in the Overview report.
Looks like it’s time for us to update this post!
To find out why your rankings have dropped, look at the search results to see what the top-ranking posts have that you don’t. Often, ranking drops occur because certain parts of your content are outdated. For example:
Links (broken, etc.)
Year in title.
Depending on the target keyword, sometimes refreshing the outdated sections will suffice. In other cases, you might find that you’ll have to do a full rewrite of the article.
4. Get Social
The relationship between social media and SEO isn’t at all clear cut… but it does exist, and it can help you rank #1 if you understand it.
Social Media and SEO Rankings: What’s the Connection?
If you take Google at their word, correlation doesn’t mean causation… at least, directly.
But indirectly is another story.
Social media may not be a ranking factor for Google, but it can amplify the ranking factors that Google DOES consider.
Here’s why: Social media is built for mass sharing.
That’s how social media affects SEO because all of this sharing adds up to more visibility for your content.
If lots of people share your content on social media, then it’s likely more people will link to it, and links ARE a hugely important SEO ranking factor.
Optimizing Social Media for SEO
If you want to get SEO benefits from your social media marketing, then you’ll need to optimize your presence for maximum visibility. Here are some tips on how to do it.
1. Optimize Your Social Media Profiles
First, optimize your profiles. If you’re using multiple social media sites, have a consistent image across all of them for better brand recognition. Make sure your bio is relevant .…..
to your business while still being interesting enough to attract attention.
2. Post Updates Regularly
Second, make sure your social media account is active. That means posting regularly. A regular posting schedule varies according to the network. On Twitter, it’s common to post multiple times daily; but that would be seen as excessive on LinkedIn.
3. Improve Your Social Updates
If you want your social media updates to spread like wildfire, it’s crucial to optimize them for shareability.
crafting irresistibly viral headlines
using eye-catching images
explicitly asking for the share
Research shows this significantly increases the chances that people will respond positively.
4. Optimize Your Website Content for Social Sharing
You can also do some optimization on your website to encourage visitors to share your content.
Create high-quality, shareable content, ensuring you optimize content keywords, headlines, copy and your call to action.
You’ll want to look after images, too, as these are proven to boost social media engagement.
And it’s wise to add social sharing buttons to all your content – the easier it is to share, the more likely people will do it.
5. Foster a sense of Community.
Your business should have a social media account for all the platforms. But it’s not enough to set up an account and expect followers to interact on their own. Your business has to get active in your own community! Not only does this mean sharing your content, but sharing the content of others within your niche.
Share relevant content that keeps your community in the know on the happenings of other top players in your industry. This doesn’t mean you need to post on every social media account you’re part of—choose the accounts your community is most active.
Comment on as many posts as you can, and share content that starts the conversation in your community. The more one-on-one, authentic relationships you make, the better your payoff.
Focusing on your products and services in order to build your brand is a thing of the past. In a time when your online presence means everything, it’s imperative to build a sense of community online.
Focus on who your customers are, and find out what they need. Creating lasting, personal relationships with your followers makes all the difference.
6. Submit Your Content to Aggregator Sites.
A content aggregator is a site that gathers content from different sources online and puts it in one easy-to-find place. For instance, content aggregator sites gather news stories or blogs from several sources and distribute it to their viewers. These sites can collect news articles, social media posts, images, and videos..
Essentially, content aggregator sites repost and collect content so viewers can see articles from various media on a given topic such as marketing, business, or design. Usually these sites are set up to automatically aggregate content through RSS feeds.
As a note, content aggregators shouldn’t post content without using proper credit and linking to the original source. If they do, that’s considered copyright theft.
So, now that we know more about content aggregation, you might be wondering, “What does this have to do with me?”
Well, to start, content aggregation can help marketers distribute your content on multiple platforms, making it easier for people to find you. The more platforms you’re on, the more exposure you have.
Content aggregation is a tactic you could implement in a brand awareness strategy.
Before you get started, it’s important to understand the different kinds of content aggregator sites. The two most valuable to marketers are blog and news aggregators. Below, let’s review more about those types of aggregators.
A blog aggregator is a type of content aggregator. On a blog aggregator site, the focus would be on different blogs, such as WordPress sites for example.
Additionally, there could be even more niche focused blog aggregators, such as a travel blog aggregator that’s focused on aggregating content from travel blogs, like I mentioned above.
On the other hand, some aggregator sites aren’t as focused on one topic. Some aggregator sites span a variety of topics such as pop culture, business, travel, and news.
Below, we’ve gathered a list of some example blog aggregators you could consider using for a content aggregator strategy.
Popurls is a popular content aggregator. On this site, users can choose which platforms they want information from.
For example, Popurls pulls content from sites like Reddit, Huffington Post, The Verge, Google, Wired, and YouTube.
While you can’t submit your site to be included in this aggregator, it’s still a powerful content aggregator to be aware of if you’re going to start using content aggregation.
Alltop aggregates content on a variety of topics. Users can search for topics they’re interested in and view aggregated content from some of the most popular blogs on that topic.
As a marketer, Alltop is a great site because you can submit your site to be listed on it. Just go to the contact page to submit an inquiry.
3. Travel Blogger Community
Travel Blogger Community is the content aggregator site that I use when I’m searching for travel blogs. This site aggregates content from travel blogs to maximize exposure for that content.
With this site, you can request to have your content featured. This is a great example of a niche content aggregator. Your industry might have a content aggregator like this, so be sure to do some research if you’re going to implement a content aggregation strategy.
Flipboard is a popular blog aggregator that allows users to create their own feed based on their interests. It can also be used for news aggregation, depending on your interests. On Flipboard, users can read a snippet of the content before being redirected to the main site.
Just like with blog aggregators, news aggregator sites are focused on aggregating content from various news sources. The news can be location based or industry based. For example, if you write about SEO news and updates, there could be a content aggregation site for that.
Below we’ve listed some example news aggregator sites:
1. Google News
With Google News, users can see the top news stories for the day instead of having to use the search engine.
Google News aggregates content for users based on search history, geographic location, and other factors.
Users can also customize their feed by “following” certain topics, sources, or searches.
Pocket is an interesting content aggregator site because you can bookmark and save content to read later.
Users can also customize their feed, choosing a variety of topics to follow.
3. WP News Desk
WP News Desk is a news aggregator site that aggregates content discussing news in the WordPress community. The content it shares is pulled from WordPress blogs specifically.
Feedly is a content aggregation site that’s focused on helping users create their own feed so they aren’t overwhelmed with information overload.
This site has both free and paid plans, so users can aggregate content from as many sources as they want, and any niche they want.
Perhaps one of the most popular content aggregator sites, Reddit is mainly used for social news. It’s also used as a discussion forum, so users can comment and discuss the latest news. Members of the site can submit content such as text posts, images, and links.
With content aggregator sites, marketers can get exposure to their content, while becoming more involved in their community. While it might not be the main part of your marketing plan, it’s a unique and interesting tactic to create brand exposure.
7. Incorporate Video into Your Content Strategy.
Content marketing is – in a word – broad. It can be anything from written blogs to a website to downloadable PDFs to social media to imagery to video.
Content is central to every single part of an organization, whether you work at a B2C, B2B, non-profit, or government organization. But as we’ve said many times, video is the best way to tell a story.
That’s why it’s so important for marketers to learn how to best use video as a core part of their content marketing strategy. But where will I use video effectively?
Typically, I will say it should be used everywhere, but with the caveat that there are tactics that can greatly improve video performance.
Important reason why you need video in your Contents.
1. Lowers Bounce Rates
Because putting video transcripts on your website will increase engagement and widen your audience, it’s pretty self-explanatory why your bounce rates would shrink and the average time on page would increase. Transcription provides more content for a customer to consume. If a person hits a page with just a video and they’re unable to listen to the audio, they’re going to click away.
A transcript will give an assist if a user needs to consume content in a quiet environment. And by allowing them to do so, they’ll stay longer on your site and get more value out of what you produced!
2. Video Content Earns Links
Including URLs in your channel information or video descriptions on YouTube or other social platforms is the perfect opportunity to earn qualified referral traffic.
Having video content on your website can also help with your outreach and link-building strategy on the whole. After all, if you have unique and shareable videos, that’s a compelling reason for site owners and bloggers to link to you.
This holds true even if you embed videos hosted on YouTube instead of hosting them yourself.
3. Improve SEO
With Youtube being the second-largest search engine in the world, it’s no wonder videos have become increasingly important in the world of SEO strategies.
Gone are the days where Google ranks your site based on written content alone. Google now looks at your multimedia assets as well.
When optimized correctly, videos can have an enormous impact on your SEO ranking. Most importantly, video can help with link building and help with the amount of time your users are spending on the site.
Because video makes content more shareable, posts with videos can attract 3x more inbound links than plain text posts. And on top of that, knowing that visitors will stay 2 minutes longer on a site with video helps alert Google that you’re generating quality content.
4. Better User Engagement
There’s no denying the power video has when it comes to engaging users online. Whether users are browsing a company’s website or social media channels, they are constantly looking to consume relevant content, and videos are increasingly what they’re looking for. The facts speak for themselves:
- Online videos will account for more than 80% of all consumer internet traffic by 2020 (CISCO, 2016).
- 55% of people consume videos thoroughly — the highest amount all types of content (HubSpot, 2016)
- A Facebook video receives, on average, 135% more organic reach than a Facebook photo (Socialbakers, 2015)
- Videos are 6X more likely to be retweeted than photos and 3X more likely than GIFs (Twitter, 2016)
- Videos are not only effective in engaging users; they also create engagement among users.
8. Publish More List Posts
A list post is an article whose headline features a numbered collection of things.
There are a lot of list posts floating around the internet. BuzzFeed publishes mainly list posts:
Examples of list posts ranking in Google
When it comes to driving traffic to your website, list posts work because numbers act as a psychological trigger.
Not only are they easy to scan when reading, but they draw the eye.
When we see a number in a headline online, we are more likely to click on it because the brain gets activated by something called the Click, Whirr response.
There you go, lists posts work because of science.
One thing, though, you need to keep in mind: list posts are useful to bring in traffic to a given site but aren’t the best content format when it comes to converting visitors into users/customers. For that, you’d need to leverage different formats (through guides, comparison landing pages, etc.) but that’s a topic for a future blog post.
9. Write Evergreen Content
Evergreen content is content that will continue to be relevant way after it’s been published.
Some content becomes outdated quickly, whereas evergreen content doesn’t date like news articles. In fact, it can bring in a steady stream of search traffic, leads, and social shares over time.
It will also:
Provide lasting (and compounding) value.
Help to educate new customers/clients/readers.
Help to build your authority.
It may help to attract links.
10. Merge Similar Articles (+ Redirect Them)
If you have a backlog of similar articles covering the same topic and keywords, it may be worth merging them into a single post.
By consolidating similar posts into one page, it is likely to perform better in Google as well as cleaning up your site architecture.
Because you aren’t spreading the ‘authority’ across multiple articles. Instead, you have one focused and strong post. You’ll also have one longer post that goes deeper into a topic, leading to more traffic.
Here’s how to merge similar articles into one:
√. Decide which URL to keep, and which ones to remove and redirect.
√. Copy all the content you want to keep from the old articles and paste it into the one that’s staying.
√. Now format, edit, and double-check the new article.
√. Set up 301 redirects to the new page
√. Finally, delete your old pages.
11. Utilize Email Marketing
Email marketing is a great way to drive traffic to your site or your blog, and to promote any offers, but it also means that you need a list to market to. Create a lead magnet and build a sales funnel immediately if you haven’t already done so, in order to build up a list that you can eventually market (not spam) any of your offers to.