10 Easy ways to Extend the life of your blog post.
Have you been wondering or surfing the net to get information on how to extend the life of your blog post to no avail? No problem I got you covered in this post.
Relax this post will open your eyes to new ways, Something different from what you might have come across before.
If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it.
In order to earn the most return on your investment, in terms of awareness, engagement, and conversion into prospects and clients, you need to utilize that one piece of killer content in many ways.
Am Desire and am your friend, Am actually here to help you extend the life of your blog post.
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Here are 10 ways to Extend the life of your blog post and with this you have nothing else to worry about.
What are you looking at ? Here is what you need. There are other ways to do it but I like giving the best so here you go. These are the tips that will help you.
Infographics are a visual representation of your blog post. They are a great way to boost your social shares since visuals are shared more than written posts.
For example, Adam created an infographic from this post and published it as a new post on Blogging Wizard.
He uses infographics not only on his blog but on other blogs too. For example, to take an infographic to the next level, Adam took a group interview he published on Blogging Wizard and approached TweakYourBiz about repurposing this into an infographic for them.
When the infographic was published, it exceeded his expectations. It received an extra thousand shares and over 35,000 views to date.
To get started, you can use Piktochart or Venngage to create free and professional-looking infographics for your blog post.
When drafting up your infographic, treat it like a blog post. Make sure it has a gripping headline, clear topics with supporting facts or examples, and a conclusion.
It’s official; Twitter really is a blogger’s best friend.
Publishing posts on your blog is all well and good, but you also need to do something to tell the world they are there waiting to be read.
That’s where Twitter comes in to its own. By sending out a tweet every time you publish a blog you have the potential of widening your blog’s readership. If someone reads it and likes it, they may also retweet it for you.
But don’t just tweet blog links all the time that gets pretty boring. Twitter is an online conversation; just think how tedious it would be if someone you were talking to constantly told you about the blog posts they wrote. Wouldn’t it be more engaging to also hear about other stuff they do – personal and business?
3. Double Down on High SEO Ranking Content
If you have evergreen content that is starting to rank on Google, double down on it. Rather than post something new, there is much greater return in going into what’s already moderately successful and moving from ranking number five to number three or one.
Go back and add keywords and a video, and go to other pieces of content within your control and build links back to that original piece. Eighty percent of the value is in that last 20 percent. – Trevor Sumner, LocalVox
4.Create landing pages
Landing pages are a great source of traffic for your site. Use them as much as possible to extend the online reach of your blog.
Landing pages should be specific to your offers – redeeming discount codes, free downloads, or offering free trials. Also, make sure they contain the details users need to learn more about your blog and convert.
Betty White was never quite sure what she wanted to do, so she started exploring different job opportunities in all spheres of life. That was an ongoing issue until, five years ago, she found herself in copywriting. It started with an internship and then quickly developed into something more. Today, she finds herself working with a team of professional writers, doing what she loves.
5. Update the Post with new information
If you have a blog post that has proven to be particularly popular but is a bit old, you should consider updating the post with new information.
For example, in the world of Social Media change is common. As if we blog about a social media platform and how to use it we would expect as the platform has updates that we would need to update our blog post.
If you are doing any type of informational or how-to blog then you can probably find ways to add more content or update a popular blog post. Even if your blog post is philosophical in nature you could probably update it with new idea.
6. Consider the Same Message in a Different Form
Another pattern you’ll notice with some of the most prolific people in the world is their ability to take one message and express that message in different forms.
You could take an existing piece of content and convert it into audio or video. Obviously you don’t want to just read what you’ve written verbatim. If you want a great example of content turned into audio effectively, listen to the newsletter edition of Chris Brogan’s podcast.
The seed for this post was a full 22 page guide on repurposing content for fortune and fame.
A series of blog posts could be turned into a speech or a slideshare presentation.
A speech could be turned into a book. The Last Lecture by Randy Pausch was originally video content, but is now also available as a book on Amazon.
While repurposing content will allow you to extend the shelf life of your existing content, don’t assume that you can just throw things together and reap the benefits.
For repurposed and repackaged content to work it must be polished, expanded upon, and treated as your art. Have you had success with repurposing your content? Let us know in the comments below.
7.Turn your blog post into a podcast
Turning your blog post into a podcast is one of the simplest ways to gain more reach for your content. Anchor.fm is a free tool that makes it super easy to convert your blog post into a podcast. Now people can listen to your content on the go.
Now that you have a podcast recorded, you can submit it to podcast directories like Google Play, Spotify, SoundCloud and iTunes. With Anchor, you can also turn your audio into video and share it on social media, now you have just expanded your reach even more.
8. Bundle Blogs into an eBook or Whitepaper
By now, you’ve probably written a lot of blogs that support one another or that relate to different aspects of one broad topic.
Or maybe you even have a dedicated pillar post. For those who aren’t familiar with pillar posts, Hubspot defines pillar posts as “the basis on which a topic cluster is built.
A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page. Pillar pages broadly cover a particular topic, and cluster content should address a specific keywords related to that topic in-depth.”
EBooks and whitepapers don’t have to be lengthy, think of them as just a longer blog post. And just like blogs, it’s always quality over quantity. Using all the blogs related to the broader topic, just stitch them together into a frankenstein mega blog.
Since all the main points are already written, it will take significantly less time!
9.Use audience interaction tools.
Polls, Q&As, surveys and social media should be used after, as well as during, the webinar. For example, you can use Twitter hashtags during the webinar to track down conversations after the webinar ends. Create a space on your website where people can comment and discuss. By doing so, you’ll be able to use audience input for ideas, market research or even future content creation.
10.Don’t auto post your blog.
I know, I know, it is SO easy! Often our blogging platforms make it even easier with add-ins like “Publicize”. The thing is, each social media platform you are on has a specific audience, who expect a certain tone from you. They don’t want a canned message, or worse a title and a link.
My social media audiences are VERY different. For me, those who follow my Facebook page are more individual supporters of my brand. They don’t care about breaking industry news. Whereas my Google+ network would like that sort of post.
I have a vast audience. My secret is: I find a message that appeals to that specific audience and then post to that platform. The only thing that is the same across all my social media platforms are the blog title and link.
Repurposing content is a great way to extend the life of your blog post. It benefits SEO, reach, traffic and more. One post can lead to a bunch of different pieces of content. You may even want to give thought to spin off content as you come up with blog post ideas. You just want to make sure you are focusing on adding value to the original content and you should see positive results from your efforts.