Digital Marketing: 9 proven guide to successful Career in 2020
Before we try to Understand the ways to effective digital marketing we need to learn what it actually mean. Digital marketing is a way to promote brands and products online and through other digital channels.
A Successful digital marketing career needs good research and communication skills.
The digital marketing industry is not as crowded as others, but every single person in this industry is equally competent and therefore there is heavy competition even if it is less crowded.
Here are smart ways to successful digital marketing and it’s loaded with the information you need so relax while I speak to you.
While running a digital marketing career or you are planning to take up the Career these are few steps to a successful Digital Marketing.
1. Visual Communication
Visual communication is the conveyance of ideas and information in forms that can be seen.
Visual communication in part or whole relies on eyesight which deal with collection of activities, communicating ideas, attitudes, and values via visual resources, i.e. text, graphics, or video
Make your home page visual as web users are becoming extremely impatient. Study shows that web users will never spend 5-10 seconds on a website that has no visual Communication.
Web users are no longer going to read through paragraph after paragraph of text. This means it is increasingly difficult for businesses to communicate their key messages and unique proposition.
To combat this, many websites are now using a combination of video and images to help them easily and powerfully communicate.
One of the reasons why you should have a visual centric homepage is that it allows websites to decrease bounce rates, increase search rankings and boost online conversions.
2. Responsive Website Design
Responsive design is an approach to web design aimed at building a website that adapts to a wide range of devices and screen sizes.
This means one website that responds directly to the device in use – and an optimal viewing experience for mobile (smartphone), tablet and desktop computer users alike.
Responsive design gives us the freedom to build a site that can dynamically change to fit each user and platform. A media query allows us to target not only certain device classes but also to actually inspect the physical characteristics of the device rendering our work.
We then prioritize content and make strategic choices as elements shift and reposition themselves.
For example, we could highlight the contact info and social media elements when a user is browsing on a smartphone or adjust the text size and readability when a user is on a tablet device.
User Experience focuses on user satisfaction. When you design a website, you want it to be easy-to-use, accessible and worthwhile for your user. UX is essential to web design and it’s closely linked with SEO and CRO.
Search engines are trying to match up what a user wants with the most relevant websites, which will factor in sites with the best UX. And when you are optimising your website to convert, you’ll need a site that thinks about the user journey across your site.
3 Ensure your site is super fast
A slow website is not only bad for the end-user, but also for search engine optimization.
Thus, a slow website can cause your site to rank lower in the search engine results. That translates to fewer page views and less ad revenue or customer conversions for you. There are a number of ways to optimize a site for better speed.
First of all, you should upgrade your hosting plan and rethink the plan you started with when you first launched your website.
VPS hosting is probably the option you want to go with. It’s “in the cloud,” meaning it is distributed over multiple computers, sometimes even hundreds. It’s less expensive and more flexible than Dedicated Servers.
Understanding HTTP requests is another way to boost site speed as too many requests invariably slow down a page.
Next, use Photoshop or Gimp to optimize pictures you wish to add to your web page as the larger the images, the slower the site speed.
You may change the resolution without wholly sacrificing on picture quality, and this will keep your site interesting as well as smooth.
Plugin clutter significantly slows down site performance by creating too many extra files, thus increasing load time.
It’s best to avoid the use of plugins whenever possible, and though it’s not ideal to get rid of them altogether, there are ways to reduce the overall count.
Regularly review plugins and use alternatives like adding links to your footers whenever possible.
Aside from taking up space, outdated WordPress plugins are often responsible for security vulnerabilities as it’s a third party code package.
So try and minimize on plugins both for speed and security.
Finally, page caching, where web pages store data, allows visitors to access that page more quickly since the database does not have to retrieve each file again.
4. Local Search Engine
Local search is another great form for a successful Digital marketing. it’s all about putting your business on the map in local searches when customers are searching for a business like yours.
Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results.
Local search encompasses all those nifty search terms that scream local, such as:
lawyers near me
doctors near me
lawyers in [city name]
doctors in [city name]
Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.
Important of Local Seo/ Local search engine optimisation
Local SEO helps potential customers discover your business. A lot of local searches originate from non-locals who are searching for a business like yours, and with local SEO done right, your business can capture that audience.
Local SEO provides potential customers the information that they want, when they want it.
With this breakdown you will be able to understand how important local seo or local Search engine optimisation is to your business.
Look at this:
• 78% of local mobile searches results in offline purchases ..
• 85% of all customers use search engines to find local businesses
• 52% of all Searches are local( that is over 2 Billions local searches per day.
• 50% of local mobile searches result in a store visit by user in the same day.
5. Viral Marketing method
Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.
The goal of viral marketing is to inspire individuals to share a marketing message to friends, family and other individuals to create exponential growth in the number of its recipients.
Understanding Viral Marketing according to Investopedia
In the case of viral marketing, “viral” refers to something that spreads quickly and widely across its audience. Viral marketing is a deliberate enterprise, though the distribution of a message happens organically. As such, social media provides the perfect ecosystem for viral marketing, though it has its roots in traditional word-of-mouth marketing.
While the practice was much more widely used in the early to mid-2000s, as new internet businesses were being created in extreme numbers, it is still common among internet-based business-to-consumer (B-to-C) companies.
The widespread adoption of social networks, including YouTube, Twitter, Instagram, Snapchat and Facebook, has enabled modern viral marketing efforts and increased their efficacy.
Example of early viral marketing is Hotmail, the free web-based email service launched in 1996 that included in its users’ outgoing messages an embedded advertisement and direct link inviting recipients to sign up for an account.
The main reasons for the wide popularity of viral marketing are:
* Socializing and networking has now made very closer to the people. So relatives and friends are simply accessible over the net.
* Viral marketing is one of the cost-free methods for promoting a business transaction.
* The time and resources are easily available. In this type of marketing, one person contacting their friends or relatives. They contacted more and more people and the chain goes on. It generates revenue from advertisement.
6. Create useful video tutorials on YouTube.
YouTube offers a great resource for marketing your business on the web. While you might find some friction at the outset for building your audience, if you focus on creating useful video tutorials, eventually, you’ll reach a vast amount of people. Again, you have to focus on adding value without much concern for generating profit.
YouTube is a great resource for tutorials because you can teach people just about anything in an easy-to-understand format. Whether you’re screen-sharing to teach a digital skill, or you’re capturing something in the real world, just ensure that the quality of the recording and the overall content is high. Also, be sure to drop a link inside the description back to relevant content on your site.
7. Create a branded email signature.
One of the simplest ways that you can market your business online is by using a branded email signature. Place your links and any potential accolades your company might have received directly into your email signature. This helps to passively promote your business to people that you’re in contact with on a daily basis.
You should include social media links in your email signature too, along with any relevant links to important company marketing pieces — digital brochures or news pieces that feature your company. Drop a small tagline or one-sentence catchphrase about your business and its mission as well.
8. Use business listing sites like Yahoo Local and Google Local.
If you’re running a local business and looking to attract nearby customers to a brick-and-mortar location or offering some professional service that’s geographically-specific, you should list your business on local business listing sites such as Yahoo Local and Google Local.
Google Local is an especially powerful way to list and verify your business information, providing public details such as your company’s address for Google Maps appearances, store hours and other information related to your business. Ensure that you keep this information accurate and up-to-date.
9. Optimize your website for SEO.
Clearly, optimization of your site for relevant keywords is an important aspect of marketing your business online. However, the one thing to keep in mind is that if your business is new — less than two years old — and you’ve built very little authority or content, you’re going to have a hard time ranking at the top of Google’s SERPs for any keyword that’s marginally competitive.
The goal is to build excellent content, but also ensure that you optimize your site’s On-Page and Off-Page SEO.
While this can become a very lengthy discussion, pay attention to things like your site’s speed, mobile usability, meta descriptions, link profile, reading level, citing of sources, content quality, insightfulness and so on.
This is more likened to a marathon than a sprint, so don’t get discouraged in the short term if you don’t see enormous results.
Successful Digital Marketing Wrap up
Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. … You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.
The key to successful Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. I also recommend you read up this growth hacking tools for more better success